We're stepping up the sustainability and are proudly tackling climate change with a UK-first packaging innovation, in the shape of our Eco Baby Range. Dubbed the 'next generation' of eco-friendly packaging. The 'bio-plastic' bottles offer families a lower carbon alternative to standard plastic, that is fully recyclable. As a bathroom brand focused on the next generation, it is our responsibility to use plastic responsibly and try to reduce our impact on the environment wherever possible. The pumps are also 100% recyclable, unlike most pumps on the market which contain unrecyclable components.