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We're stepping up the sustainability and are proudly tackling climate change with a UK-first packaging innovation, in the shape of our Good Bubble Baby products. Dubbed the 'next generation' of eco-friendly packaging, the bio-plastic bottles are derived from sugarcane and offer families a lower carbon alternative to standard plastic, that is fully recyclable. As a bathroom brand focused on the next generation, it is our responsibility to use plastic responsibly and try to reduce our impact on the environment wherever possible. The pumps are also 100% recyclable, unlike most pumps on the market which contain unrecyclable components.

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50 Pcr

What about the rest of our packaging?

All of our standard bottles are made from 50% PCR (Post-Consumer Recycled) plastic, reducing the impact we have on landfill and alleviating the use of fossil fuels for virgin plastic.

We are constantly on a mission towards more sustainable business practices and have some exciting projects bubbling away in our lab. Watch this space!