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Created by experts

With over 30 years of skincare knowledge and experience, our products have been rigorously researched and tested by leading industry experts to ensure only the highest quality formulations reach your bathroom.  Dermatologically tested and suitable for newborns you can be sure that our stuff is gentle enough for your little one’s delicate skin. 

From my family to yours

I’m very lucky to be able to call some of these industry experts my family! Together, we know the ins and outs for each and every development stage of a Good Bubble product. Meaning that I can confidently guarantee we are bringing you effective products that you can trust, and that don’t cost the earth. 

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Learn more about
our most popular products


Sulphate Free
& No Added Salt

We are proud to be one of the only sulphate-free ranges for babies and children*. This includes SLS, ALS and also Sodium Coco-Sulfate. We choose not to use sulphates in our main range due to irritation potential and health-related concerns. There is strong evidence linking many sulphates to skin, eye and scalp irritation. So wherever possible, we choose to leave them out. 

We also don’t add any salt to our products. You will see this listed as “Sodium Chloride” in many children’s products. It’s often used as a thickener but is also known to dry out hair and reduce the skin’s moisture. We don’t need it, so we don’t use it. 

Read more about sulphates and other ingredients in our in-depth glossary

*with the exception of Gruffalo detangler 

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No Tears

Our products are one of the only naturally derived ranges that have passed the rigourous “No Tears” testing. It was a long, hard and expensive road to get here but your little one’s eyes are precious and we are proud to be one of the very few ranges to have a free-from formulation that is mild enough on their eyes to be able to claim “No Tears”.

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Allergen Free

The majority of Good Bubble products are allergen-free meaning that they are highly unlikely to cause an allergic reaction. We choose not to use essential oils in our products because many contain allergens, which are known irritants and can upset young skin. Instead, to give our products a scrummy smell, we use mild fragrances, created under a strict brief by a local company, that are both allergen-free and phthalate-free. See our ingredient glossary for more info. 

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