Your little ones are precious, and their delicate skin and locks deserve mild and caring formulations that have been put together with the utmost amount of love and attention that you would expect. Based on extensive research involving real mums and their rascals, our stuff has been developed with you and your family in mind. 98% naturally derived ingredients. No parabens. No sulfates. No tears.
And on top of our ‘no nasties’ mantra, our carefully selected superfruit ingredients provide an extra element of nutrients to give your hair and skin the nourishment they deserve. Just don’t eat us!