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Spotlight on fab new independent retailer, BiNiBabies.

  • 27th Mar 2020
  • 5 Min Read
Bi Ni Babies banner

Introducing one of our lovely independent retailers, Nikki Collier.

We caught up with the lady behind one of our newest stockists, based in Halstead Essex BiNibabies. Nikki Collier runs this beautiful children’s store and is one of the many amazing independent stores we’re so proud to be listed in. We wanted to know more about her fabulous business and how it came to be.

Tell us about the business…

BiNibabies Is a small independent boutique (and online store) offering high end babies & children’s wear up to the age of 8. Both the boutique and the online store offer collections of urban and traditional clothes for babies and children sourced from around the world. From English classics to Spanish knits this eclectic style puts baby/children at the height of fashion. I try and make sure that all our items are affordable and compare with any High Street brand. We pride ourselves on our fabulous customer service receiving 5 star google and Facebook reviews.

Tell us about your proudest moment within the business so far…

Having only even open since May 2019 we are already becoming first choice for families from London to Cambridge and beyond - now reaching the USA & Dubai. It’s so wonderful to hear the feedback especially when customers feel I’ve become a friend and love to just pop into the shop if only to have a chat.

What’s the biggest challenge within your market?

I would say competing with high street major brands including the ease of online and encouraging people to ‘shop local’ shopping habits are hard to break.

Tell us a little bit about your growth plans for 2020…

My plans for 2020 include a PR campaign to improve and increase the The BiNi concept

With a view to opening another shop by end of 2021. I would like to develop my own brand of products by the end if 2020 with release for summer 2021. Initially this would be for baby blankets and matching rompers and hats.

What do you see as the key trends in your market for 2020?

Organic cottons are very popular. Mix pattern garments are also something that my customers like. In my experience customers are choosing higher quality baby wear as they become more in tune with how things are made.

What would be your best piece of advice for brands trying to establish themselves in your market?

Consider where you fit into the market, is there space for you and your idea. Really decide upon what makes you different, what is your unique selling point (USP)? AND…Don’t always rely on friends & colleagues supporting you, it’s amazing how many people want something for free once you get established.

If you’re in the Halstead area pop into see Nikki and her beautiful boutique or have a browse of all of the products she sells (including your favourite bubbles) on the website here.

Written by Amy Wordsworth

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