Approved by experts
With over 30 years of skincare knowledge and experience, our products have been rigorously researched and tested by leading industry experts to ensure only the highest quality formulations reach your bathroom. Paediatrician approved, dermatologically tested and suitable for newborns you can be sure that our stuff is gentle enough for your little one’s delicate skin.
We're very lucky to be able to call some of these industry experts our family! Together, we know the ins and outs for each and every development stage of a Good Bubble product. Meaning that I can confidently guarantee we are bringing you effective products that you can trust, and that don’t cost the earth.
Amy and Sally x
Learn more about our most popular products
Sulphate Free & No Added Salt
We are proud to be one of the only sulphate-free ranges for babies and children*. This includes SLS, ALS and also Sodium Coco-Sulfate. We choose not to use sulphates in our main range due to irritation potential and health-related concerns. There is evidence linking many sulphates to skin, eye and scalp irritation. So wherever possible, we choose to leave them out.
We also don’t add any salt to our products. You will see this listed as “Sodium Chloride” in many baby bath products. It’s often used as a thickener but is also known to dry out hair and reduce the skin’s moisture. We don’t need it, so we don’t use it.
Read more about sulphates and other ingredients in our in-depth glossary
No Tears
Our baby bath and wash products are one of the only naturally derived ranges that have passed the rigorous “No Tears” testing. It was a long, hard and expensive road to get here but your little one’s eyes are precious and we are proud to be one of the very few ranges to have a free-from formulation that is mild enough on their eyes to be able to claim “No Tears”.
Allergen Free
The majority of Good Bubble products are allergen-free meaning that they are highly unlikely to cause an allergic reaction. To give our products a scrummy smell, we use mild fragrances, created under a strict brief by a local company, that are both allergen-free and phthalate-free. See our ingredient glossary for more info.
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Learn More About Good Bubble
Our Values
What we believe in at Good Bubble
Ingredients Glossary
What goes into the Good Bubble range