Sustainability
We're stepping up the sustainability and are proudly using eco-friendly packaging - From zero plastic wash bars to 100% recyclable aluminium caps, and bottles containing a minimum of 30% ocean-bound plastic collected by the Prevented Ocean Plastic™ programme. This helps protect coastlines at risk of plastic pollution. As a bathroom brand focused on the next generation, it is our responsibility to use plastic responsibly and try to reduce our impact on the environment wherever possible.
What about the rest of our packaging?
All of our standard bottles are made from 50% PCR (Post-Consumer Recycled) plastic, reducing the impact we have on landfill and alleviating the use of fossil fuels for virgin plastic.
We are constantly on a mission towards more sustainable business practices and have some exciting projects bubbling away in our lab. Watch this space!
Rainforest Friendly
We’ve recently improved all Good Bubble wash and bath formulations with a focus on ingredients that are either derived from sustainable palm oil or alternative sources. Rainforests play a crucial role in keeping our planet healthy and it's so important that they stick around for the next generations. Look out for this furry little friend on the back label!